International expansion is a major part of the bull thesis on Celsius Holdings (CELH). During the beverage company’s last earnings call (transcript), management said they believe there are significant opportunities for incremental growth over the next three years to five years as they execute on the international expansion blueprint in a handful of countries in 2024. Celsius Holdings (CELH) CEO John Fieldly said opportunities for further global expansion are seen for 2025, 2026, and beyond. Potential targets for Celsius Holdings (CELH) expansion include U.K., Germany, Japan, and Australia.
As for the U.S., Celsius Holdings (CELH) continued to show strong sales growth in the latest batch of Nielsen data covering the period up until December 30. However, the beverage upstart’s market share gains have slowed down a bit over the last two months after the company lapped the PepsiCo (PEP) distribution deal date. Still, Celsius Holdings (CELH) with 10.4% of the energy drink market for the 4-week period ending on December 30 is far ahead of the market share held by the rest of the field (outside of Red Bull and Monster) that includes Reign, Bang, 5 Hour Energy, Rockstar Nutrabolt, Ghost, Alani, PRIME, and Zoa – none of which have more than 4% market share. CONTINUE FULL READING>>>>>
