Vanguard claims that social gatherings in Nigeria have progressed beyond elaborate décor, fine dining, and opulent mementos. Today, the presence of celebrities is the real indicator of an exclusive event. Their presence raises the event’s profile and social standing in addition to adding glitz.CONTINUE FULL READING>>>>>
To capitalize on this, many celebrities now charge appearance fees ranging from N500,000 to N10 million, depending on factors like event type, location, and required commitments.
The cost of booking a celebrity varies. Actress Uche Ogbodo explained that high-profile events such as award shows and brand launches command higher fees than private gatherings. Celebrities also charge extra if the event disrupts their schedule or requires travel.
Similarly, actress Anita Joseph emphasized that location plays a key role. “If I don’t need to buy a new dress or hair, I charge between N700,000 and N1 million. But if I have to travel, your bill will be much higher,” she said.
Beyond time and distance, the celebrity’s current relevance also matters. Those with trending projects and a strong social media presence typically demand higher fees.
Their attendance can significantly enhance an event’s prestige, publicity, and appeal, making them valuable marketing assets.
Looking the part is also an expensive affair. Celebrity stylist Yolanda Okereke revealed that creating a standout red-carpet look can cost millions. Some outfits cost over N1.5 million, depending on the fabric, design, and accessories used.
“In 2025, a proper red-carpet outfit costs no less than N1 million. Celebrities want to look like they stepped out of Vogue or GQ, and that doesn’t come cheap,” she explained.
High-end designers like Lanre DaSilva and Vikee James charge premium rates, and some outfits take weeks to create. For major events like AMVCA, celebrities go all out to make a lasting impression.
For event organizers, securing a celebrity’s presence is an investment. Their appearance can attract more guests, generate media buzz, and elevate the event’s overall status. However, this exclusivity comes at a steep price, covering not just the star’s time but also their expensive wardrobe and image maintenance.
In today’s world, booking a celebrity isn’t just about adding glamour—it’s a business decision with a hefty price tag.CONTINUE FULL READING>>>>>
